TheMarketingblog

Bringing you the very latest marketing content, direct to your inbox. FIND SOLUTIONS LEARN NETWORK BENCHMARK The Demand Gen Pro's Cookbook: Tasty Tips From Marketing’s Master Chefs The art and science of effective marketing and demand generation is like a great recipe. Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings.     Read  seven master chefs’ recipes  for their most customer-approved dishes DOWNLOAD 5 Steps to Social Media Success As the use of social media expands across teams and departments, the need for robust platforms, solid planning, and the ability to dig deeply into data to support and build its case is growing right alongside.               Whether your organisation is trying to build greater social capital, engage with influencers, or ma...

What's on at ad:tech this year? Education Keynotes Streamed live from the Conference to the Live Streaming and Networking Lounge on the show floor. Hear from the heavyweights including: Sir Martin Sorrell, Founder & CEO, WPP Javier Sanchez-Lamelas, VP Marketing, Coca-Cola Europe D Shivakumar, CEO & Chairman, PepsiCo India Bonin Bough, VP Global Media; Mondelez Ben Fennell, CEO, BBH Leonard Brody, Futurologist, Investor and Co-owner; Coventry City FC Click here to see the conference program Click here to see more about our Keynotes The ad:tech Conference Buying a conference pass will give you access to a collection of the biggest names in the business giving their insight, expertise and vision of the digital media and marketing industry in four Summits: Future Media & Technology – Start-ups, media innovation, disruptive technology, wearables, native ads,mobile, connected devices and the future of the industry          ...

TURNING UGC HASHTAG CAMPAIGN INTO COMMERCE Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)? UGC, It’s More Than a Phase UGC is a very powerful tool to incorporate authentic user-voice elements into your marketing and brand storytelling initiatives. With 59% of Millennials nowadays trust UGC more than the brand-produced content, this type of brand advocacy should not be overlooked.  Here’s the tricky part, while some of these efforts yield great value for brands looking to create fun, engaging and unique campaigns as well, other times the ROI opportunity is missed.

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London Branded Mini-Games today confirmed its attendance at ad:tech London , where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462]. Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition. To learn more about Branded Mini-Games visit the official website at  http://www.brandedminigames.com .

i t Meet Sir Martin Sorrell Sir Martin has never been afraid of courting controversy (think back to ‘Pubcom’ last year) and this keynote interview will scrutinise the impact of the disruptive trends that are revolutionising the industry. Tackling issues like programmatic and the future of content in a market where tech firms like Google and Facebook control 50% of digital advertising spend, this interview and Q&A session is a timely opportunity to put your questions to the candid statesman of the advertising industry and GroupM EMEA CEO Dominic Grainger. 1420, Wednesday 22 October. You can attend ad:tech with a free pass or get full access with a conference ticket. Click  here  to find out more.

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’ Google 0 – 1 Brainlabs

ad:tech London The Performance Marketing Network: Personalised Affiliate Marketing Pioneer ad:tech London - Oct 08, 2014 09:48 BST Fresh, innovative and new; The Performance Marketing Network is set to deliver its first exhibition at ad:tech London on the 21-22 nd October, joining the ranks of industry moguls; Teradata, eGentic and many others in a bid to source and acquire an array of new clients and to further expand their reach. The progressively oversaturated UK affiliate market has created a highly competitive environment for traditional affiliate networks to bid for new publishers and affiliates. To be distinctive; The Performance Marketing Network are focusing their activity on working with direct advertisers, who traditionally have not ventured into the online space; and focusing on a personalised approach to affiliate management; ensuring that it delivers relevant campaigns and offers to fit each and every affiliate....

Where will you be when @adtech_london , the UK's largest marketing&media event, hits? Meet 80+ industry heavyweights: http://t.co/6JcglCxckR — E-goi Platform (@EgoiPlatform) September 23, 2014 Not left in the dust, hopefully :)  ad:tech London  is the European edition of the  world’s biggest marketing, media and technology exhibition , featuring over 5,000 industry players. Are you going to miss it? Unparalleled networking opportunities will abound during the show and at official ad:tech conferences and social events, with keynote speeches by the likes of  Coca-Cola ,  Virgin Media ,  PepsiCo  and  McDonald's . It'll be held on 21-22 October and we're excited to be there helping companies get their  multichannel marketing automation  together!

Ad:tech London , the world’s largest interactive advertising and technology exhibition and conference, officially announces  Mynewsdesk , online newsroom technology provider, as their newsroom partner ahead of their 10th anniversary conference. The event will take place on the 21st and 22nd October in Olympia, London. Registration for the conference and exhibition is now open  via ad:tech London’s website. The partnership will for the first time enable the 100 speakers and 150 exhibiting organisations to share their news, stories and industry insights on ad:tech’s website via their  online newsroom , in the run up to the event.