TheMarketingblog

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the film sees Welsh rugby legend Shane Williams throwing a rugby ball out of a microlight thousands of feet in the air. Extreme Sports enthusiast, Gary Connery, then completes the first legal jump from a microlight in a wing suit to make a spectacular catch in free fall.

M&C Saatchi make ‘Penny for London’ look easy1peasy ·          World First Scheme is 21st Century Answer to Giving ·          Phase One Rolls Out Across London’s Transport Network London 30 th October 2014: M&C Saatchi has played a central role in bringing the world’s first city-wide contactless payment giving scheme – ‘Penny for London’ – to life.  The innovative new micro-donation scheme, which allows Londoners to donate as little as 1p every time they make a contactless payment, was launched by Mayor of London, Boris Johnson, yesterday. Londoners can opt in via their smartphone or desktop at  www.pennyforlondon .com.

Three Australian agencies – Soap Creative, JWT Australia and M&C Saatchi – have scooped gold awards at the Interactive Advertising Bureau’s 10 th annual MIXX Awards in New York. Soap Creative and JWT Australia topped the Public Service category for their “I Touch Myself” campaign for the Cancer Council of NSW, while M&C Saatchi secured the ‘Special Innovation – Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus. A further three Australian agencies also took home honours. VML Australia won two silvers and a bronze for Rip Curl Search GPS, Clemenger BBDO Melbourne won silver for Tourism Victoria’s Remote Controlled Tourist and Isobar Australia captured a bronze for Select Australia Select footy cards.