TheMarketingblog

Stephan Loerke, WFA's Managing Director explains the African opportunity, programmatic progress and why Chinese regulators are more tuned-in to realising the benefits of advertising. With a General Election taking place in the UK this spring, what is your take on the current regulatory situation in Europe? We need better recognition from European Governments on the benefits of marketing to the economy and society. Much of the regulatory focus here in Europe is on limiting the risks of advertising to consumers and built on a framework that shows a lack of understanding of the sector.  We are campaigning to ensure that Governments and regulatory authorities take a more proactive approach in helping brands to expand consumer choice and generate wealth. This situation is in contrast to some global players like China where the where the Government is more supportive and committed to facilitating the development of successful global brands.