Motor products, computer equipment and eBooks set to be fastest growing e-commerce items / Nielsen Research
Motor products, computer equipment and eBooks set to be fastest growing e-commerce items Clothes, hotel rooms and airline tickets most popular items purchased online Delivery costs and online security concerns “holding back e-commerce’s true potential” LONDON – 25 September, 2014. British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy. The proportion of Britons who intend to use the internet to buy cars, motorcycles or related accessories ‘in the next six months’ has jumped more than three times since 2011, from just 5% to 17% in 2014. Similarly, the intent to go online to purchase computer hardware (to 28%) and software (to 30%) as well as eBooks (to 33%) has tripled. E.g. Between 2011 and 2014, the number of UK respondents who intend to buy motor-related products ...