Seven Seas launches Perfect7 with £2.5m campaign planned and bought by Arena
London. 6 October 2014. The UK’s number one supplier of branded vitamins*, Seven Seas, is launching a new range, Perfect7 onto the UK market with a £2.5m campaign running across TV, magazines, supplements, digital and VOD. Arena planned and bought all media for the campaign, which marks the first since it won the Merck consumer health account in July. Running from 6 October the campaign takes the theme ‘age is just a number’. Creative, by Saatchi Germany, features men and women in their 50s who appear to challenge age stereotypes and appear energised, youthful and fit. The female press ad has the line: “Old? Me? Never!”, whilst the male’s is: “Age. Bring it on!” With tailored ranges for men and women , multivitamin and Omega-3 combo Perfect7 targets the 35 – 54 age gro up. A unique new supplement, Perfect7 supports the body from the inside as we get older, thanks to a unique blend of marine oils, rich in O...