TheMarketingblog

This week's  ad:tech London  event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here's a snapshot of some of this year's content highlights: Pete Blackshaw, Global Head of Digital & Social, Nestle Innovation, ecommerce and digital leadership: Future-proofing Nestle Life used to be simpler for the global FMCG but an exciting lies future ahead. “Everywhere ecommerce” and new technologies have the potential to drive growth and are disrupting the media plan. Blackshaw says that speed, agility, innovation and strong leadership are essential for Nestle to remain relevant - discover how you can be part of the world’s largest FMCGs’ transformation in 2016 and beyond

i t Meet Sir Martin Sorrell Sir Martin has never been afraid of courting controversy (think back to ‘Pubcom’ last year) and this keynote interview will scrutinise the impact of the disruptive trends that are revolutionising the industry. Tackling issues like programmatic and the future of content in a market where tech firms like Google and Facebook control 50% of digital advertising spend, this interview and Q&A session is a timely opportunity to put your questions to the candid statesman of the advertising industry and GroupM EMEA CEO Dominic Grainger. 1420, Wednesday 22 October. You can attend ad:tech with a free pass or get full access with a conference ticket. Click  here  to find out more.

Startups with a penchant for sustainability are invited to participate in a specially arranged  hackathon  at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.  The Unilever Foundry  Sustainability hackathon brief reads: In a data driven, always-on world, how can we bring the idea of Sustainable Living to life in a way that’s interesting and relevant to everyday living? What is the role of data to enable this and how can we influence daily habits through data so that people want to live more sustainably? Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants. Company marketing, sustainabilit...