TheMarketingblog

adconnection CEO, Catherine Becker, visited this year’s ICE Totally Gaming exhibition at ExCel London to take in the latest developments in the industry. We caught up with her to get her thoughts on what’s hot in gaming in 2015. She had this to say. adconnection Making virtual a reality The latest development was the whole 3D experience of the online games, of which, there were two technologies that stood out for me.  One was a prototype 3D screen viewable without the glasses. Austrian researchers have developed a laser system that sends different images to each eye, projecting 3D images that you can see without 3D glasses. What this basically involves is different pictures being projected at a number of different angles, and so the left and the right eye will pick up separate images. 

adconnection, the leading media planning and buying agency, has launched Pharmacare’s Calamari Gold in a £110k TV campaign which is the first of its kind in the UK. Having previously launched a number of Pharmacare brands on TV with great success, adconnection identified TV as the medium of choice; with insights from audience research highlighting TV as the perfect media to build credibility and familiarity with the upmarket audience. A focus on using high-indexing, terrestrial spots during the early stages of the campaign, such as CSI: Crime Scene Investigation and Good Morning Britain, was used to build coverage. The channel mix also reflected Calamari Gold’s competitor’s spending habits, using stations in which consumers have been educated on the benefits of Omega-3 before advertising the product with superior levels of Omega-3.

FACEBOOK'S NEW 'SAVE NOW, READ LATER' OPTION As a hugely successful, proven advertising model, marketers worldwide are investing millions in Facebook advertising. Increasingly however, busy consumers are saying that the sheer volume of content on Facebook can lead to 'information overload', potentially deterring them from clicking on ads while browsing.