TheMarketingblog

It’s a smartphone stand – so why should you consider the Standeazy phone stand as a corporate gift? Current, non-seasonal promotional gift for everyone Bespoke design for your business Prominent tab for your logo Maximum visibility through public, office and private use Credit card sized phone stand  - low postage Great for exhibitions or direct mail Unique, novel, fun and MEMORABLE

CAST ,  @ OnQuality    a leader in software analysis and measurement, today revealed new findings from its ongoing research on application software health that confirms the growing number of data breaches and security incidents can be directly linked to poor  code quality .  The data reveals finance and retail industry applications are the most vulnerable to data breaches, with 70 percent of retail and 69 percent of financial services applications shown to have data input validation violations. This is particularly concerning, considering the amount of personal and financial customer data often held in applications across these industries.   Read ON For more information about CAST: Web:  http://www.castsoftware.com Blog:  http://blog.castsoftware.com Twitter:  http://www.twitter.com/onquality

Register for Conversion Conference  , London.  Use MARKETINGBLOG14 for an extra 15% discount No matter whether your  focus is on data mining, analytics or optimisation  - these 3 parallel conferences  deliver profound tactics and tools  from national and international experts in the different fields with one goal -  sustainable success and growth for your company and your personal knowledge!  Today we present  5 keynotes  from international luminaries who will extend your perception, make your head spin and your eyes sparkle! 

The stereotypical image of the older generation is dead and buried – because modern pensioners believe bingo and knitting is 'boring', it emerged yesterday . Researchers discovered the current golden generation are turning their backs on traditional pastimes such as flower arranging, bowls and stamp collecting. More than half of over 60's polled have an adventurous streak that rules out such activities as jigsaws, coin collecting and bridge. The report found modern older people are more likely to use their spare time to holiday abroad, watch reality TV, and take part in exercise classes such as Zumba and salsa and enjoy pampering days.

August 25, 2014   |   AUTHOR:   Julius Solaris     |   POSTED IN:   event-startups Here is a collection of the most promising startups providing technology solutions for events. Be inspired by these helpful tools. The Event Tech scene is in turmoil. It’s just news of last week that DoubleDutch closed another successful round of investment at $19.9M. Earlier in August Social Tables finalised another $8M investment. Other startups are growing organically into full fledged businesses, hiring staff, launching new services. Event professionals are realising the potential of event technology. Nobody is buying anymore the ‘I haven’t got time’ or ‘This is a fad’ criticisms. Event tech is about making the experience better for our guests and to make our events more profitable. So when new startups come around, we have to alert. You have to be on the lookout for that service that can make things easier, more engaging and smoother, either for yourself or your key stakeholders. Kee

Charlize Theron – Raymond Weil Watches Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.   More big blunders with endorsements

  Special Offer. Cheers – more than ten of your articles, stories loaded into theMarketingblog for only £450 Let’s talk about your approach to the rest of 2014. You can have unlimited coverage across all theMarketingblog sites for your articles, case studies, success stories etc  Find out about how it works here …   http://www.reachingnewprospects.com/   The price is right too. Call me today Will Corry 01784 434 412 and I will sharpen the proverbial pencil for you with a special rate of only £450. Your success story would be featured in at least 10 articles etc. from start of September to December 2014. It’s a no brainer. Your time will be well spent – that’s a promise..Make that call now  01784 434 412. You would get your articles loaded into these sister sites. It’s a real cherry on the top. TheMarketingblog  Fresh Marketing News  (Scoop It)  The very best of TheMarketingblog  (Tumblr)   Shaken & Stirred  (Rebel Mouse)   Twitter  4,480 prospects LinkedIn  2,504

By  Andrew Elliot, VP, CPG, WD Partners and John Youger, Director, Strategy & Insights, WD Partners The days of finding one-off natural food co-ops and off-the-grid country markets for grass-fed beef or almond milk hand cream are over. Today it's as close as the nearest convenience store. While healthy eaters and environmentally conscious shoppers appreciate options that reflect their values, the sheer abundance and ongoing ambiguity around "natural" labeling still can confuse and overwhelm. Here are four ideas to help retailers and manufacturers thrive in this important, still-emerging marketplace.

Wednesday 17th September 2014, 10:30pm Science Museum, Exhibition Rd. London, SW7 2DD Key points covered: Buy your tickets to the Results International Next Generation Adtech | Martech Conference An insight into the disruptive technologies reinventing advertising, marketing and sales.   Wednesday 17th September 2014 Engaging discussion and networking in the iconic surroundings of London's Science Museum. For agencies, advertisers, publishers, tech entrepreneurs and investors interested in staying ahead of the latest innovations in the AdTech and MarTech sector.  

On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation across the digital and performance marketing sector. Key to the success of any Performance Marketing Insights event, the conference content combines international speakers, thought-leaders, figureheads, startups and digital experts to form a leading and topical agenda from attribution to multichannel; personalisation to customer journey; device marketing to display that complements both new and seasoned digital marketers. Combine this with the opportunity to meet the largest agencies and tech pioneers in performance marketing and network with leading advertisers and publishers adopting performance strategies; PMI London is Europe's largest gathering of top level performance marketeers in 2014. Visit website

London’s Tate Britain Offers After-Hours Tours with Robots - Carry On | Travel Leisure Thousands of art lovers visit London’s  Tate Britain  every day to see treasures by notables such as William Blake, John Constable, and David Hockney. This week, they can visit the museum at night as well, thanks to the new website  After Dark . Launched Wednesday at 10 p.m. UK-time, After Dark lets users explore Tate Britain’s galleries after-hours using four robots. Online viewers can queue up for a chance to steer one of the robotic guides for several minutes, wheeling it through the halls and getting rare glimpses of British masterpieces without crowds and without lights. Specifically designed to navigate the Tate’s galleries, the robots automatically stop once they get too close to a work of art.  And while only a limited number of individuals will be able to steer the machines, anyone who tunes in to the website will be able to watch the live stream. See on contentcuration.tumblr.co

FACEBOOK'S NEW 'SAVE NOW, READ LATER' OPTION As a hugely successful, proven advertising model, marketers worldwide are investing millions in Facebook advertising. Increasingly however, busy consumers are saying that the sheer volume of content on Facebook can lead to 'information overload', potentially deterring them from clicking on ads while browsing.

Number of mobile campaigns by entertainment brands soars 46% 10 second format is strongest video performer but accounts for just 3% of ad spend The report is available to  download here .

Can you work with just a mobile phone and internet connection? The Business Continuity Institute - Aug 13, 2014 10:14 BST Recently I did a remarkably silly thing. Something I hadn’t done in almost seventeen years as the proverbial travelling consultant. I went to London. No, that’s not the silly thing – I go to London quite often and honestly it’s really not that bad there. Even for a country bumpkin like me. No, the silly thing came to light after I’d boarded the train and it was pulling out of the station. I opened my bag to take out my laptop and some papers so that I could start work and my laptop wasn’t there. I checked again. And again. But it still wasn’t there.  After checking for a fourth time the penny finally dropped – I’d left my laptop at home. I was a couple of minutes into a two-hour train journey, all ready to get stuck in to some quality report writing time and my lapt

SPA Future Thinking :  We recently launched the  Services Benchmarking Study ,  designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.   For the insurance industry, whilst customers are generally happy with their provider, they struggle to gain long term loyalty; and switching is more prevalent across this sector than any other service industry. As detailed in our study, 80% of customers have previously cancelled a contract to switch to an alternative insurance provider, with two thirds having cancelled a policy for financial reasons. Download our infographic  which provides an overview of findings across the insurance sector including: Breakdown of KPI metrics for insurance companies Overview by category – health, home, pet, travel & vehicle insurance Role of switching – just how common is it? Role of ditching – how comparison sites drive policy cancellatio

YourTV Manchester to recruit 50 jobs in the autumn and will launch “by February 12 August 2014 The man behind Manchester’s proposed local TV station says it is still on course to launch – with the recruit of around 50 jobs to begin in the autumn. Last week’s news that Birmingham’s City TV project had gone into administration has cast further doubt over the viability of the government’s plan to launch a UK-wide network of local TV stations. Other stations, such as London Live, have got off to an inauspicious start and technical problems  have delayed Bay TV Liverpool’s launch until the autumn .

  #CamperHunt Competition to Engage Fans on Twitter and Facebook -​ London. 11 August 2014.  Volkswagen UK and Tribal Worldwide, London, have unveiled a UK-wide virtual treasure hunt – #CamperHunt – giving fans the chance to win one of six VW Camper van Tents to celebrate the summer, as part of the brand’s ‘Summer Driving’ social initiative – also created by Tribal Worldwide, London. Running across Twitter and Facebook from Monday 11 August, Volkswagen and Tribal Worldwide, London will hold six #CamperHunts over three weeks at three UK locations, engaging fans via Twitter and Facebook. During each competition photographs of four landmarks at a UK location (including one image of the Camper van Tent in situ) will be posted on Facebook and Twitter, with fans being encouraged to guess where the Camper van Tent is. Hints will be posted on the Volkswagen UK Facebook and Twitter feeds. To enter, fans can click through to a competition page on Facebook, while on Twitter

    11 August 2014: HEINEKEN-owned premium packaged beer Sol has launched an instant win promotion in bars across the country. The initiative, led by Space,  @agencyspace   has been designed to drive visibility, rate of sale and encourage brand reappraisal with its target 30-35 year old male audience. The Sol ‘Independent Spirit’ campaign is an evolution of last year’s instant win promotion, featuring bigger and better prizes that bring to life the brand’s ‘Espiritu Libre’ platform. The prizes on offer aim to build a more intimate relationship between Sol and its consumers, offering dream-come-true experiences tailor-made to the target audience’s passions and aspirations.

Is your event being heard above the competition? Is your event what everyone is talking about? Are you creating a buzz? Amplify The Experience    Turn up the volume - Is it time to crank  it up a a few notches, so that you attract more attendees to your event and ensure they come back repeatedly, and tell all of their their friends and family? Are you looking for ways to brand your event so that it’s more interactive – before, after and in real time? In the last few years, we’ve seen the increase in business’ and special events whose marketing focused almost solely through the use of social media. Some examples included food truck gatherings, flash mobs, and disposable film festivals. 

Growth Hacking Distribution For Your Startup Comment Now Follow Comments   Every startup wants to grow big and grow fast, so it was no surprise that a conference this week in San Francisco about growth and distribution for  startups  was standing-room only. I’m so done with tech conferences, but was very glad I got to go to this one. It was full of amazing, actionable advice. (My dislike of tech conferences is the general unfocused nature of many of them which are nothing more than a party and chance to network. Nothing wrong with that per se, it’s just gets old quick.) So here’s my  summary of some of the best bits from 500 Startups one day conference, “ Weapons of Mass Distribution “.

What is E-goi? Multichannel Marketing: Email, SMS, Voice, Fax, Forms and Social Media Easy marketing automation! E-goi is  multichannel  marketing automation made easy! It integrates  e-mail , mobile ,  web ,  voice  and  social media  campaigns into a single online system, making it a breeze for you to grow leads and automate your customer life cycle! Try it now » or  learn more

A cheap solar-powered oven that bakes bread without pollution… A cheap solar-powered oven that bakes bread without pollution. http://t.co/nmOY8Ejqup  twitter.com/FastCoExist/status

Rory McIlroy wins PGA Championship, making this his 4th major… Rory McIlroy wins PGA Championship, making this his 4th major title http://t.co/5xFkSbVBXT http://t.co/SHD6Qh38iH