Space helps Sol drive sales and brand reengagement through in-bar promotion
11 August 2014: HEINEKEN-owned premium packaged beer Sol has launched an instant win promotion in bars across the country. The initiative, led by Space, @agencyspace has been designed to drive visibility, rate of sale and encourage brand reappraisal with its target 30-35 year old male audience. The Sol ‘Independent Spirit’ campaign is an evolution of last year’s instant win promotion, featuring bigger and better prizes that bring to life the brand’s ‘Espiritu Libre’ platform. The prizes on offer aim to build a more intimate relationship between Sol and its consumers, offering dream-come-true experiences tailor-made to the target audience’s passions and aspirations.