John Lewis' 'Monty the Penguin' is the most compelling High St Christmas ad
London – 16 December 2014 – John Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads. Almost 1,500 people agreed to have their faces measured via their own computer webcam so Realeyes, which was founded at Oxford University, could determine their emotional reactions to Christmas ads from 25 leading high-street brands. In total, the research incorporated over 2.2 million facial data points.