Native/content advertising hits £216m – accounts for over 20% of digital display ads / IAB
MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT Native/content advertising hits £216m – accounts for over 20% of digital display ads Total digital ad spend up 16.6% to 6-month record £3.5bn Mobile accounts for 20% of digital ad spend and 53% of social media spend