In the modern PR landscape it’s what you say and who you say it to – not how loud you say it – that matters / Ian McCawley is Managing Director of Acuity PR
Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR. In a world festooned with communications channels, PR professionals have to make their campaigns shout louder than ever if they are to be heard by the right people. Untargeted, irrelevant work simply reverberates around the digital universe, falling on deaf ears. I’m sure it’s dawned on you by now that yelling through a loudspeaker to whoever might be paying attention no longer works for us folks in B2B PR.