5 telltale signs an email service provider will rip you off (just by glancing at their website) by Ruben Alvim, E-goi
So you’re looking for an ESP and someone tells you about a cool new kid on the block? Or perhaps an old bulletproof mainstay which you’re not yet familiar with? How do you know that ESP is reliable and won’t cost you a arm and a leg? First stop is their website. Just plug their URL into your browser and off you go straight to a home page with… 1. No client roster, no case studies, no testimonials “We’re the bee’s knees!”, the ESP proudly claims. Great, got a customer to vouch for you? “We have over 15 years experience!” Super, can you show me a referral to go with it? “Hundreds of businesses enjoy our services!” Can you name a couple? Not even one? Come on, folks, throw me a bone here.