TheMarketingblog

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head  Andrew Woodward  argues while change is needed sponsors would be mad to dump the organisation now. Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup. Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”. The cities mentioned are the homes of the some of the big sponsors of the most prestigious sporting event in the world. In the offices of companies like Visa, Kia Hyundai, McDonalds, Adidas, Budweiser and Coca-Cola, these same PR folks are being summoned to the C-suite to discuss the company’s response while others ponder whether their...

Star players of the Super Bowl game This year, the Super Bowl’s hottest ads will be judged by real (adland) judges  via the Clios. …Which means that every other creative can pit his judging ability against that of the creatives The Clios chose. Here’s a shortlist of the ads to watch: Everybody’s talking about: 1. Carl’s Jr. Why? Watch: Gratuitous sex? Nope, it’s a big idea. Sure, it’s a gross big idea, but this is advertising and worse things have been done than play peek-a-boo with a naked woman’s body. Carl’s Jr is a regional burger chain promoting its all natural burger with an au naturel woman. More importantly, during a week in which the competition for any ad to be talked about is ferocious!!!, everybody’s talking about Carl’s Jr because of Charlotte McKinney’s naked body. 2. Everybody in the media is talking about The Verge. The tech-y online news publication is not quite four years old. And it says it’s running a 30 second Super Bo...

http://www.e-goi.com/en/ News : The team from E-goi will be there (stand 224) with their multi channel marketing platform - don't miss it

TURNING UGC HASHTAG CAMPAIGN INTO COMMERCE Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)? UGC, It’s More Than a Phase UGC is a very powerful tool to incorporate authentic user-voice elements into your marketing and brand storytelling initiatives. With 59% of Millennials nowadays trust UGC more than the brand-produced content, this type of brand advocacy should not be overlooked.  Here’s the tricky part, while some of these efforts yield great value for brands looking to create fun, engaging and unique campaigns as well, other times the ROI opportunity is missed.

Where will you be when @adtech_london , the UK's largest marketing&media event, hits? Meet 80+ industry heavyweights: http://t.co/6JcglCxckR — E-goi Platform (@EgoiPlatform) September 23, 2014 Not left in the dust, hopefully :)  ad:tech London  is the European edition of the  world’s biggest marketing, media and technology exhibition , featuring over 5,000 industry players. Are you going to miss it? Unparalleled networking opportunities will abound during the show and at official ad:tech conferences and social events, with keynote speeches by the likes of  Coca-Cola ,  Virgin Media ,  PepsiCo  and  McDonald's . It'll be held on 21-22 October and we're excited to be there helping companies get their  multichannel marketing automation  together!