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JOIN THE BOARD LEVEL DISCUSSION AT THE 10TH INTERNET RETAILING CONFERENCE 1 DAY | 3 CONFERENCES | 8 WORKSHOPS | 25+ SPEAKERS | 50+ EXHIBITORS NEW KEYNOTE Patrick Bousquet-Chavanne, Member of the Board & Executive Director Marks and Spencer "Customer response to the M&S website improvements have seen online sales grow by 38.7% in 2015" Hear Marks and Spencer's direction for the coming decade, while still trading the current season. KEYNOTE 1 Peter Williams Chairman Boohoo KEYNOTE 3 Stay in the loop and check the website ne...

Content + commerce = retail winner: study By  Chloe Rigby October 28, 2014 - 10:54 am Share: LinkedIn Twitter Facebook Google+ Email The ability to bring content and commerce together “may be what separates retail winners from losers”, according to a new report. More than three quarters (78%) of consumers now browse online before buying in-store, finds an L2 Intelligence Report on Content and Commerce, produced in partnership with  Demandware   [ IRDX VDMW ] . It dubs the practice ‘webrooming’. The report sees an opportunity for brands to win the sale before shoppers go instore. “Branded content,” it says, “delivered in tandem with product information, provides the texture for a consumer to mentally commit to a purchase.” But, it warns, brands must work in an environment where the landscape is saturated with content. Branded commerce is exploding Branded commerce is exploding, says the report, which cites figures showing that 56% of marketers in ...