evian® brings wave of purity to London this January
fashion collaboration, ‘pure me’ website and pure London TfL advertising takeover evian® is treating London commuters, fashion fans and social media users to a refreshing wave of purity this January. The drink pure campaign, designed to contrast with the year’s gloomiest, darkest and often busiest month, has been inspired by evian®’s iconic new pure drop bottle #pureme and evian®’s Alpine origin. The campaign has already begun at Oxford Circus underground station, where evian® has transformed the usually impure pedestrian tunnel into a stunning Alpine space. The tunnel wrap is designed to bring a moment of purity to commuters’ daily journey and is part of a full outdoor campaign heroing evian’s new pure drop.