B2B Content Marketing Tactics / Have you ever created a piece of content and wondered why it’s not generating any traction or buzz?
6 B2B CONTENT MARKETING TACTICS THAT WILL DRIVE SALES & RESULTS Ross Simmonds , December 22, 2014 Have you ever created a piece of content and wondered why it’s not generating any traction or buzz? Have you taken the time to write more than 1,000 words or create a slide deck to only be met with poor results? Now before you start coming up with excuses, let me tell you that you’re not alone. It’s not easy creating content that drives results, but it can be done. Over the last year, I’ve created content that has been distributed and shared more than 500,000 times. Achieving success in my content marketing initiatives comes from studying the craft, understanding my audience and embracing mistakes along the way. We live in a world where more content is created in two years than what was created in the span from the dawn of mankind to 2003. On WordPress alone, we produce about 64.8 million new posts and share 60.4 million new comments each month.