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4 reasons to jump on the podcast bandwagon ... with extra comment by Ian McCawley, MD Acuity PR

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Starting a podcast is an incredible marketing tool and can help tremendously in generating new leads for your business. Apple  reports over a billion subscriptions to podcasts  via iTunes , and there are an estimated 31 million Americans who listen to podcasts regularly.
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In the modern PR landscape it’s what you say and who you say it to – not how loud you say it – that matters / Ian McCawley is Managing Director of Acuity PR

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Making noise isn't the same as making music!  Acuity's Ian McCawley explains the flaws of "vanity" PR.  In a world festooned with communications channels, PR professionals have to make their campaigns shout louder than ever if they are to be heard by the right people. Untargeted, irrelevant work simply reverberates around the digital universe, falling on deaf ears. I’m sure it’s dawned on you by now that yelling through a loudspeaker to whoever might be paying attention no longer works for us folks in B2B PR.
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