Top 10 digital media predictions for 2016 .. Strategy Analytics
Global intelligence firm Strategy Analytics has published a report on the 10 key trends that will shape the digital media landscape next year – from streaming services to ad blocking, and programmatic to Virtual Reality. The 10 trends are (more detail in the 4-page report available here ): Amazon will be the fastest growing streaming on-demand service Netflix will see a 7% to 10% decline in new subscribers Voice search will begin to impact how viewers search for TV programs Virtual reality will be the single hottest new technology in the media & entertainment space Apple Music will become the 2nd largest subscription music service, putting pressure on Spotify Revenue lost to ad blocking will double Facebook to take a big bite out of TV ad revenues Programmatic will account for 53% of digital display ad spend in the U.K. Netflix will match Amazon and enable video downloads so viewers can watch offline Netflix...