First mobile video programmatic marketplace for both web and apps launches in Europe / ‘Chocolate’
http://www.vdopia.com/mobile/ Unifies the fragmented mobile video market space and tackles key trends – handset proliferation, buying transparency, lack of standards and brand safety London – 28 November 2014 . ‘Chocolate’ – the world’s only mobile programmatic marketplace that allows video ads to be bought and sold across both mobile web and apps – is launching today in Europe. Built by Vdopia @ vdopia exclusively for mobile video, Chocolate is designed for brand marketers and demand partners who want a completely transparent marketplace platform that offers premium mobile video inventory at significant scale – the inventory includes more than 10,000 mobile apps and sites and a reach of more than 200 million unique users. Unlike other ‘partly-mobile’ programmatic platforms, Chocolate removes any ‘blind’ buying so advertisers can choose exactly what device, what operating system or in what location, ads are served. This transparency aids brand safety and...
