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Showing posts with the label Craig Strudley

Discover KPI’s for the Insurance Sector / SPA Future Thinking

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SPA Future Thinking :  We recently launched the  Services Benchmarking Study ,  designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.   For the insurance industry, whilst customers are generally happy with their provider, they struggle to gain long term loyalty; and switching is more prevalent across this sector than any other service industry. As detailed in our study, 80% of customers have previously cancelled a contract to switch to an alternative insurance provider, with two thirds having cancelled a policy for financial reasons. Download our infographic  which provides an overview of findings across the insurance sector including: Breakdown of KPI metrics for insurance companies Overview by category – health, home, pet, travel & vehicle insurance Role of switching – just how common is it? Role of ditching – how comparison sites ...