eBay Advertising launches new ‘predictive targeting’ tool for reaching parents
· The first in a new series of ‘ Advanced Targeting ’ segments set to improve shopper experience and increase advertising ROI · Pilot campaign shows a two-fold increase in ad effectiveness London, 12 November, 2015 - eBay Advertising today announced the launch of a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on ebay.co.uk . The product - available from today – will use insight from eBay’s 18 million monthly unique users to enable brands to engage with shoppers in a hyper-relevant way with minimal wastage. Using search and purchase insights it segments shoppers into five distinct stages of early parenthood - expectant parents; new parents; tiny tot parents (those with children up to two years old); toddler parents (with two and three year old children); and pre-school parents (those with 4+ year old children).