TheMarketingblog

Stephan Loerke, WFA's Managing Director explains the African opportunity, programmatic progress and why Chinese regulators are more tuned-in to realising the benefits of advertising. With a General Election taking place in the UK this spring, what is your take on the current regulatory situation in Europe? We need better recognition from European Governments on the benefits of marketing to the economy and society. Much of the regulatory focus here in Europe is on limiting the risks of advertising to consumers and built on a framework that shows a lack of understanding of the sector.  We are campaigning to ensure that Governments and regulatory authorities take a more proactive approach in helping brands to expand consumer choice and generate wealth. This situation is in contrast to some global players like China where the where the Government is more supportive and committed to facilitating the development of successful global brands.

i t Meet Sir Martin Sorrell Sir Martin has never been afraid of courting controversy (think back to ‘Pubcom’ last year) and this keynote interview will scrutinise the impact of the disruptive trends that are revolutionising the industry. Tackling issues like programmatic and the future of content in a market where tech firms like Google and Facebook control 50% of digital advertising spend, this interview and Q&A session is a timely opportunity to put your questions to the candid statesman of the advertising industry and GroupM EMEA CEO Dominic Grainger. 1420, Wednesday 22 October. You can attend ad:tech with a free pass or get full access with a conference ticket. Click  here  to find out more.

Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' I recently caught up with controversial Canadian media entrepreneur Leonard Brody to discuss his ideas on why digital disruption requires a radical re-write of the planet. "The world has not caught up with the change over the last five years that is radically transforming every part of our existence" Could Zuckerberg, Berners-Lee and Page go down in history with the likes of Ford, Edison and Stephenson as people who changed the world for good? According to investor and futurologist Leonard Brody, the Digital Revolution has already usurped the Industrial Revolution in terms of its impact on our individual lives, society and business.

Ad:tech London , the world’s largest interactive advertising and technology exhibition and conference, officially announces  Mynewsdesk , online newsroom technology provider, as their newsroom partner ahead of their 10th anniversary conference. The event will take place on the 21st and 22nd October in Olympia, London. Registration for the conference and exhibition is now open  via ad:tech London’s website. The partnership will for the first time enable the 100 speakers and 150 exhibiting organisations to share their news, stories and industry insights on ad:tech’s website via their  online newsroom , in the run up to the event.