Three Aussie agencies scoop gold at IAB MIXX awards
Three Australian agencies – Soap Creative, JWT Australia and M&C Saatchi – have scooped gold awards at the Interactive Advertising Bureau’s 10 th annual MIXX Awards in New York. Soap Creative and JWT Australia topped the Public Service category for their “I Touch Myself” campaign for the Cancer Council of NSW, while M&C Saatchi secured the ‘Special Innovation – Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus. A further three Australian agencies also took home honours. VML Australia won two silvers and a bronze for Rip Curl Search GPS, Clemenger BBDO Melbourne won silver for Tourism Victoria’s Remote Controlled Tourist and Isobar Australia captured a bronze for Select Australia Select footy cards.