Viant - First ever Advertising Cloud, Global re-launch for Senator, Call for entries - Big Chip Awards
VIANT LAUNCHES THE FIRST ADVERTISING CLOUD Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers LONDON, UK. – Jan. 14, 2015 – Viant officially launches today as a global technology company focused on driving growth for marketers and launches the first ever Advertising Cloud. Formerly Interactive Media Holdings, Viant and the Viant Advertising Cloud TM represent the company’s next phase as a cloud-based technology platform, providing clients with a comprehensive suite of advertising applications available on-demand, in the cloud. The newly created Viant Advertising Cloud TM provides marketers with transparency into their advertising investments and uniquely allows them to link digital ad exposures to transactions happening both online and in-store. Viant’s portfolio of media and technology brands, including Specific Media, Myspace, Xumo and Vindico, will also benefit from this unique, cloud-based alignment of technologies....