Viant - First ever Advertising Cloud, Global re-launch for Senator, Call for entries - Big Chip Awards

VIANT LAUNCHES THE FIRST ADVERTISING CLOUD

Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers

LONDON, UK. – Jan. 14, 2015 – Viant officially launches today as a global technology company focused on driving growth for marketers and launches the first ever Advertising Cloud.  Formerly Interactive Media Holdings, Viant and the Viant Advertising Cloud^TM represent the company’s next phase as a cloud-based technology platform, providing clients with a comprehensive suite of advertising applications available on-demand, in the cloud.  

The newly created Viant Advertising Cloud^TM provides marketers with transparency into their advertising investments and uniquely allows them to link digital ad exposures to transactions happening both online and in-store.  Viant’s portfolio of media and technology brands, including Specific Media, Myspace, Xumo and Vindico, will also benefit from this unique, cloud-based alignment of technologies.

MIDNIGHT RE-BRAND FOR SENATOR

SENATOR, the world’s largest promotional pen brand announced a global re-launch on the eve of PSI in Dusseldorf. With an online clock ticking off the hours and minutes, a packed waterside venue in the heart of the city heard how the shape of Senator was about to change forever… 

The audience (containing distributors and staff from all seven continents) were treated to an array of audio and visual delights which culminated in a standing ovation. Dr Christian Korte, Senator’s global CEO (pictured) commented “it is normal for promotional suppliers to speak about their new offerings at the beginning of the year, but Senator now has so much to show and tell that our new brand message is, how you say, mind-boggling !”

Call for entries as Big Chip Awards get new categories and judges for 2015

The longest running digital awards in the UK, The Big Chip Awards, are back for another year and companies based in the North of England are being invited to enter.

Now in its 17^th Year, The Big Chips are set to be even bigger and better than ever before, with new additions to the categories and judging panel.

The awards, which are organised by the independent trade association for digital business in the North West, Manchester Digital, recognise those that have excelled in digital technology.

Northern-based digital companies and creative agencies, based from the Scottish Borders down to Derbyshire, are encouraged to enter, as well as any businesses or organisations that have undertaken digital initiatives in the past year, which can include everything from a company website to a mobile app.