[Research] .. What is Behavioural Economics? ... Exclusive download from Future Thinking
Understanding Behavioural Economics Back to basics It feels like everyone’s talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring…. There’s a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references. The research industry as a whole has been developing its understanding of Behavioural Economics for a number of years now, and the momentum continues to gather, with new methodologies evolving all the time.