TheMarketingblog

The Court of Appeal has rejected a bid by The Times to overturn an award of £60,000 in damages given to a police officer it said was investigated over corruption. The case concerned an article which appeared in The Times, and online, in June 2006, and reported that Gary Flood, at that time a Detective Sergeant with the Metropolitan Police Extradition Squad, was being investigated following allegations of bribery. Flood was exonerated by a police investigation report which was made available to the parties on 4 September, 2007. But the newspaper's article remained online for a further two years

Red Bull "gives you wings” has been the energy drink’s slogan for nearly two decades. Now the company has agreed to pay out more than $13 million after settling a US class action lawsuit that accused Red Bull of making false and misleading advertising claims, according to the  drinks industry publication BevNet .  Red Bull does not, it turns out, give you wings — even in the figurative sense. Red Bull says in its marketing that the drink can improve concentration and reaction speeds, but the plaintiff in the case said these claims were false and lacked scientific support. While the suit did not allege that plaintiffs were disappointed that they didn't suddenly sprout wings, it does say that Red Bull relies a lot on terms like "wings" and "boost" to give consumers the impression that the drink gives people some sort of physical lift or enhancement. If the proposed settlement is passed by the US District Court of the Southern District of New York, wh...