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The Performance Marketing
Network: Personalised Affiliate Marketing Pioneer
ad:tech London - Oct
08, 2014 09:48 BST
Fresh, innovative and new; The Performance Marketing Network
is set to deliver its first exhibition at ad:tech London on the 21-22nd
October, joining the ranks of industry moguls; Teradata, eGentic and many
others in a bid to source and acquire an array of new clients and to further
expand their reach.
The progressively oversaturated UK affiliate market has created
a highly competitive environment for traditional affiliate networks to bid for
new publishers and affiliates. To be distinctive; The Performance Marketing Network
are focusing their activity on working with direct advertisers, who
traditionally have not ventured into the online space; and focusing on a
personalised approach to affiliate management; ensuring that it delivers
relevant campaigns and offers to fit each and every affiliate.
“Mega-trends”
The affiliate marketing industry continues to undergo growth and has recently experienced the infiltration of “mega-trends”. iMedia identified the mega trends as; data integration and insights, increased means of generating business growth, internationalisation, and perhaps most significantly personalisation in regards to both creative and business conduct. The implementation of these business visions provide a series of platforms for companies to promote their expertise, unique abilities and offerings amongst the market; enticing a greater proportion of new clients in a promise that their campaigns and their affiliates maintain superior industry perceptions, than some of the other major players.
The emerging trend and necessity for marketing networks to
employ a personalised strategy, has followed from the majority of other
channels and categories of marketing amongst the industry, to set their
business and their clients offerings apart from the general array of
competition in the market. Affiliate networks that implement this form of
Dynamic Customer Targeting construct and maintain deeper and more meaningful
connections between publishers and customers, and in turn experience a
heightened sense of customer loyalty.
The Performance Marketing Network: Personalised Affiliate Marketing Pioneer #adtech_london http://t.co/n043944GTq pic.twitter.com/fU85yMCWUi
Matthew Seymour, TPMN Affiliate Manager, shares his excitement
surrounding the personalisation of the various elements of the affiliate
network: “Our promise of working directly with advertisers in order to build
their offers and campaigns ensures that not only are they specifically unique
amongst the market, but it also allows us to ensure that each campaign is
specifically targetable to at least one specific consumer market segment. This
further ensures that one of our publishers will produce significant interests
and generated leads for our client in comparison to the others.”
 Locatable at stand 460 within the exhibition hall at ad:tech, TPMN will be accessible for scheduled and limited walk-in availability meetings for the duration of the event. For further information or to schedule a meeting with TPMN at ad:tech please contact:
Chelsey Southern
Marketing Executive
t. 08456 447701
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Here's the 2015 annual IAB/PwC Digital Adspend study accompanied by YouGov consumer findings.
The amount spent advertising on the internet/smartphones grew at the fastest rate for 7 years (16.4%), driven by the increasing number of internet-devices the average household now owns (up 12% to 8.3 devices). Mobile accounted for the vast majority (78%) of growth, increasing 60%, while programmatic now accounts for 60% of display sales.
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