Who is the hot ad girl?
[Watch] : Who is the hot ad girl in the "Jimmy goes to snoop in the woman's purse" ad? |
Here's the 2015 annual IAB/PwC Digital Adspend study accompanied by YouGov consumer findings.
The amount spent advertising on the internet/smartphones grew at the fastest rate for 7 years (16.4%), driven by the increasing number of internet-devices the average household now owns (up 12% to 8.3 devices). Mobile accounted for the vast majority (78%) of growth, increasing 60%, while programmatic now accounts for 60% of display sales.
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