Research : 56% of consumers use ad-blocking software on laptops but 46% don’t mind targeted online advertising


Market Research and Insight specialist Trinity McQueen reveals consumers will tolerate relevant online advertising but adblocking attitudes surge Research released today highlights the drastically changing way UK adults consume traditional and digital media, warning advertisers to maintain relevance above all. The ‘Audiences Unbound’ study of 1,000 UK adults was carried out by Market Research and [more ]
http://bit.ly/2oAxGt7

Comments

Post a Comment

Popular posts from this blog

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.

Image
“Controlled acceleration” As the communications and marketing worlds continue to converge,  the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base.   Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
Read more