Facial tracking shows Skittles and Mr Clean were best Super Bowl ads


Humour is what engaged people, not tackling social issues Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how [more ]
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