Research : Marketers spend almost one day a week grappling with data information


A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. The Data Dilemma study of 151 UK senior marketers, commissioned by Callcredit Information Group, also found that 80% [more ]
http://bit.ly/2iEtQeB

Comments

Post a Comment

Popular posts from this blog

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.

Image
“Controlled acceleration” As the communications and marketing worlds continue to converge,  the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base.   Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
Read more