Research : Study shows 92% of UK customers would cheat on their favourite retailers / ICLP


Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands. Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing [more ]
http://bit.ly/2fIFpgu

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