Research : PwC/IAB: Mobile display spend overtakes PC for first time
Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs. Ad spend on mobile display overtakes PC for first time Overall 16.4% rise in digital [more ]
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