Why brands need to rethink what matters to new mums

Motherhood is a beautiful thing. A quick delve into the Google Image archives for ‘new mums’ and you’re sure to be overwhelmed by pink cheeks, tiny knitted boots and fresh-faced women warmly caressing blue-eyed babies. Brands targeting the new mums category are often guilty of seeing motherhood through rose-tinted spectacles, and therefore alienating their audience. [more ]
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