Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year
The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70% of all UK digital display ad spending, and by the [more ]
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