‘Blowfish effect’ …. Small businesses can use excellent customer service to seem bigger … Tim Pickard, NewVoiceMedia

Competing on price or product is no longer a viable option for businesses of any size, but this is particularly true for small and medium-sized enterprises (SMEs), where resources don’t stretch as far. As prices and product innovations can easily be copied in today’s digital age, the only competitive battleground left is customer experience. And [more ]
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