3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock


By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right] In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information. The study found “generic” background music used by brands improved the power of the [more ]
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