“Rise from 18% to 22% of British adults online using ad blockers”

Here s the latest report from the IAB and YouGov on levels of ad blocking in the UK: Rise from 18% to 22% of British adults online using ad blockers Over half using ad blocking software would turn it off to access content they want Industry committed to developing better advertising experience through IAB LEAN principles IAB UK [more ]
http://bit.ly/21yUire