[Research] “Online consumer-generated content greatly influences the in-store shopper” / Bazaarvoice

Bazaarvoice announced today the results of a study focused on consumers who research online, buy offline (ROBO), derived from retail data from 20+ of the world’s leading retailers, which helps brands and retailers better identify the in-store revenue impact in relation to online content. 54% of online buyers read online reviews before purchase 39% of [more ]
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