eBay advertising launches new ‘tv targeting’ tool to reach lucrative dual-screening shoppers

eBay Advertising today announced the launch of a new product to help advertisers cash in on the couch commerce opportunity on ebay.co.uk, following a successful pilot campaign with The Co-operative Electrical. The product – known as ‘eBay TV Targeting’ – is based on observed insights on eBay’s 19 million monthly unique users in the UK. [more ]
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