61% of UK marketers say programmatic ads provide greater ROI than traditional media

Yet 41% say they are still unsure how to tackle attribution tracking, according to AdRoll’s State of the Industry UK 2016 report Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61% of marketers say programmatic ads provide a greater return on investment than traditional media. The [more ]
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