New Research Uncovers the Limits of Viewability
New research from real-time advertising experts, Quantcast, reveals 97% of European inventory is not available at 80%+ viewability goal Key Findings: ● Only three percent of European ad inventory is available at 80%+ campaign viewability goal; ● An average of 16% of UK inventory not measurable from a viewability perspective; ● At 75 to 100% [more ]
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