InSkin Media & Moat partner globally to tackle viewability of non-standard ads


Following their study in which two-thirds of senior agency and publisher execs said viewability guidelines were inadequate for non-standard ad formats (such as skins and wallpapers), InSkin Media has partnered globally with Moat to address the issue. Ad technology company InSkin Media today announced a global partnership with analytics firm Moat to help address the [more ]
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