Infographic : KPI’s for the water industry – Is Customer Effort Score the best measure for predicting loyalty?

Future Thinking write We recently launched the Services Benchmarking Study, designed to help marketers across a range of industries better understand their sector across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort. Graphic by Shutterstock Our study highlights that for the water industry, perceptions of value and likely customer advocacy are [more ]
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