How Fray Bentos rekindled latent affections and created a role for the brand with a younger audience


The Baxters food brand Fray Bentos is launching a series of idents for its sponsorship of ITV4 based around the theme of compulsive viewing. The idents feature the brand’s range of famous meals and are part of a new strategy devised by the agency to re-establish the iconic brand at the heart of UK culture. [more ]
http://bit.ly/1PRZACw

Comments

Post a Comment

Popular posts from this blog

Internet Retailing Expo, E-goi, SMX London, UK Exhibitions, Conferences, Venues, Destinations, Intercontinental London, Social Media Week, Readly, Joe & The Juice

Image
Your 'Fresh' Guide to UK Exhibitions, Conferences, Venues, Destinations and Services by  Will Corry Powered by  InterContinental London – The O2 will open late 2015 From  www.hospitalityandcateringnews.com  -  Today, 6:55 AM The new InterContinental London – The O2 is scheduled to open in late 2015, providing extensive facilities for leisure and business travellers visiting the capital.       Social Media Week Expands To 4 Times A Year In 2015 - Social Media Week From  www.cronycle.com  -  November 22, 10:16 AM Cronycle organises your content streams, making it easy for you to find and enjoy the stories that matter to you.      
Read more

Events : On October 28th, Performance Marketing Insights presents ‘Capture, Cultivate and Create’

Image
On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation across the digital and performance marketing sector. Key to the success of any Performance Marketing Insights event, the conference content combines international speakers, thought-leaders, figureheads, startups and digital experts to form a leading and topical agenda from attribution to multichannel; personalisation to customer journey; device marketing to display that complements both new and seasoned digital marketers. Combine this with the opportunity to meet the largest agencies and tech pioneers in performance marketing and network with leading advertisers and publishers adopting performance strategies; PMI London is Europe's largest gathering of top level performance marketeers in 2014. Visit website
Read more