ITV has struck a programmatic deal with RadiumOne enabling TV and online ads to be synced


Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography. RadiumOne s technology enables an additional layer of audience to be included those likely to be interested in the ad based on the [more ]
http://bit.ly/1NjGtpE

Comments

Post a Comment

Popular posts from this blog

Internet Retailing Expo, E-goi, SMX London, UK Exhibitions, Conferences, Venues, Destinations, Intercontinental London, Social Media Week, Readly, Joe & The Juice

Image
Your 'Fresh' Guide to UK Exhibitions, Conferences, Venues, Destinations and Services by  Will Corry Powered by  InterContinental London – The O2 will open late 2015 From  www.hospitalityandcateringnews.com  -  Today, 6:55 AM The new InterContinental London – The O2 is scheduled to open in late 2015, providing extensive facilities for leisure and business travellers visiting the capital.       Social Media Week Expands To 4 Times A Year In 2015 - Social Media Week From  www.cronycle.com  -  November 22, 10:16 AM Cronycle organises your content streams, making it easy for you to find and enjoy the stories that matter to you.      
Read more

Events : On October 28th, Performance Marketing Insights presents ‘Capture, Cultivate and Create’

Image
On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation across the digital and performance marketing sector. Key to the success of any Performance Marketing Insights event, the conference content combines international speakers, thought-leaders, figureheads, startups and digital experts to form a leading and topical agenda from attribution to multichannel; personalisation to customer journey; device marketing to display that complements both new and seasoned digital marketers. Combine this with the opportunity to meet the largest agencies and tech pioneers in performance marketing and network with leading advertisers and publishers adopting performance strategies; PMI London is Europe's largest gathering of top level performance marketeers in 2014. Visit website
Read more