Christmas ads for Asda and Lidl – who comes out on top of the tree?

Asda still seems to think that tapping your rear end – signifying saving money – resonates with the public. It doesn’t seem to when your customers are deserting to Lidl, which entertains us with its ‘School of Christmas’ from TBWA. Seems that this year’s Christmas marketing message is ‘get your retaliation in first’ Christmas ads [more ]
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