86% of UK media agencies have evolved their businesses to reflect influence of ad tech … AdRoll


New report from AdRoll reveals how advertising technology is changing the traditional media agency model: 80% of agencies say that buyers are evolving more into tech strategists and traders 88% say planners are evolving into data analysts Yet 40% of agencies feel challenged to develop profitable models around ad tech partnerships 60% have expanded to [more ]
http://bit.ly/1QJQzR4

Comments

Post a Comment

Popular posts from this blog

Internet Retailing Expo, E-goi, SMX London, UK Exhibitions, Conferences, Venues, Destinations, Intercontinental London, Social Media Week, Readly, Joe & The Juice

Image
Your 'Fresh' Guide to UK Exhibitions, Conferences, Venues, Destinations and Services by  Will Corry Powered by  InterContinental London – The O2 will open late 2015 From  www.hospitalityandcateringnews.com  -  Today, 6:55 AM The new InterContinental London – The O2 is scheduled to open in late 2015, providing extensive facilities for leisure and business travellers visiting the capital.       Social Media Week Expands To 4 Times A Year In 2015 - Social Media Week From  www.cronycle.com  -  November 22, 10:16 AM Cronycle organises your content streams, making it easy for you to find and enjoy the stories that matter to you.      
Read more

Events : On October 28th, Performance Marketing Insights presents ‘Capture, Cultivate and Create’

Image
On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation across the digital and performance marketing sector. Key to the success of any Performance Marketing Insights event, the conference content combines international speakers, thought-leaders, figureheads, startups and digital experts to form a leading and topical agenda from attribution to multichannel; personalisation to customer journey; device marketing to display that complements both new and seasoned digital marketers. Combine this with the opportunity to meet the largest agencies and tech pioneers in performance marketing and network with leading advertisers and publishers adopting performance strategies; PMI London is Europe's largest gathering of top level performance marketeers in 2014. Visit website
Read more